competition problem between online stores and offline stores, by allowing consumers' preferences to be more favorable towards …. By revisiting the competition between "Bricks" and "Clicks", we contribute to the literature with new insights on both … consequences of market competition under different structures …

the rival, making them unable to distinguish between competition and independence. We characterize the equilibrium pricing … strategies when neither seller has information (competition between third-party sellers), and when only one firm has information …

Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given … that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual … purchase of Filipinos from online live sellers. Specifically, an extended and modified theory of planned behavior was utilized …

-targeted consumers, which passive consumers cannot. When all consumers are passive, personalized pricing leads to intense competition and … raise the firm's cost of serving non-targeted consumers, which softens competition. When firms have sufficiently large and …

themes that connect diverse insights from the literature. First, characterizing a single unifying economic theory of privacy …