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Faraji-Rad, Ali; Lee, Leonard - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 336-358

Persistent link: https://www.econbiz.de/10013349068

Women seek more variety in rewards when closer to ovulation

Faraji-Rad, Ali; Moeini-Jazani, Mehrad; Warlop, Luk - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 503-508

Persistent link: https://www.econbiz.de/10010210176

On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty

Faraji-Rad, Ali; Samuelsen, Bendik M.; Warloop, Luk - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 458-471

Persistent link: https://www.econbiz.de/10011583463

Consumer desire for control as a barrier to new product adoption

Faraji-Rad, Ali; Melumad, Shiri; Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 347-354

Persistent link: https://www.econbiz.de/10011739825

Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity

Ng, Sharon; Faraji-Rad, Ali; Batra, Rajeev - In: Journal of marketing research 58 (2021) 2, pp. 400-415

Persistent link: https://www.econbiz.de/10012492717

On Aesthetic Pleasure : The Uncertainty-Reducing Role of Processing Fluency

Faraji-Rad, Ali; Pham, Michel Tuan - 2017

Previous research has shown that processing fluency leads to higher aesthetic pleasure. We propose that the effect of fluency on aesthetic pleasure relates to fluency’s role in reducing uncertainty. In other words, uncertainty is a drive state that produces pleasure only once it is resolved....

Persistent link: https://www.econbiz.de/10014123528