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Impact of Servıce Quality on Customer Satisfaction : A Study on Customers of Commercial Bank of Ceylon PLC Trincomalee District
Navaratnaseel, Jenitta - 2016
services in commercial bank will have excellent customer satisfaction where as lowquality services will lead to a decline in …
Persistent link: https://www.econbiz.de/10012978504
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Market Segmentation and Its Impact on Customer Satisfaction with Especial Reference to Commercial Bank of Ceylon PLC
Puwanenthiren, Pratheepkanth - 2015
In this competitive commercial world, an organization has to satisfy the needs and wants of the customers, and has to attract new customers, and hence enhance their business. Customer value is considered as a control element for all business strategies. Therefore, every organization has to...
Persistent link: https://www.econbiz.de/10013012080
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Impact of Servıce Qualıty on Customer Satısfactıon : A Study on Customers of Commercıal Bank of Ceylon PLC Trincomalee District
Jenitta, J.; Elangkumaran, Periyathamby - 2021
services in commercial bank will have excellent customer satisfaction where as low quality services will lead to a decline in …
Persistent link: https://www.econbiz.de/10013249291
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Personality and customer citizenship behavior : the role of normative influences as a moderator in the informal homestay tourism context in Sri Lanka
Lakmali, A. D. Shanika; Kajendra, K. - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 7-36
Persistent link: https://www.econbiz.de/10013040781
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Customer satisfaction and customer loyalty : leading super markets in Jaffna Destrict, Sri Lanka
Kumaradeepan, V.; Pathmini, M. G. S. - In: Inventi impact: retailing & consumer services (2018) 2, pp. 62-71
Persistent link: https://www.econbiz.de/10012130294
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Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana; … - In: Digital influence on consumer habits : marketing …, (pp. 19-36). 2024
Persistent link: https://www.econbiz.de/10014552084
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The role of personality traits in promoting customer citizenship behaviour : special reference to the homestay tourism context in Sri Lanka
Lakmali, Shanika; Kajendra, Kanagasabai - In: South Asian journal of marketing 2 (2021) 2, pp. 148-167
Purpose - This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers. Design/methodology/approach - This study follows the positivism research paradigm. Hence, primary data were collected from 250...
Persistent link: https://www.econbiz.de/10013341419
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Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka
Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73
Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...
Persistent link: https://www.econbiz.de/10015049736
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Revisiting young customers bank selection and loyalty decisions in Ghana
Ibrahim, Hadi; Abdul-Hamid, Ibn Kailan; Abdulai, Muhammed - In: Athens journal of business & economics : AJBE 7 (2021) 2, pp. 203-226
Persistent link: https://www.econbiz.de/10012704050
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An assessment of loyalty of bank customers
Aggarwal, Rashmi - In: GITAM journal of management : a quarterly publication … 14 (2016) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10011656294