The literature on online product reviews is based on the fundamental premise that reviews impact search costs and also affect consumer confidence in their purchase decisions. However, this premise has not been proven in the literature. To this end we conducted an experiment using an eye-tracking...

Word-of-mouth (WOM) in the form of online customer reviews has received considerable attention by practitioners and academics. Prior literature has focused more on the understanding of the phenomenon using the frequency or overall rating/valence information of WOM, while questions on how firms...

This study shows that individuals' habits in grocery shopping are incrementally useful in predicting their credit card payment behaviors and that such incremental predictive power can translate into incremental profits for firms. Guided by prior work, we identify five broad grocery shopping...