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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.; Karmarkar, Uma R.; Nave, Gideon; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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The evolution of self-control in the brain
Jimenez-Gomez, David - 2018 - Version: July 2018
Persistent link: https://www.econbiz.de/10011920815
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Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja; Kenning, Peter - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 195-218). 2011
Persistent link: https://www.econbiz.de/10008663302
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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Trusting humans and avatars : a brain imaging study based on evolution theory
Riedl, René; Mohr, Peter; Kenning, Peter H.; Davis, Fred D. - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 83-113
Persistent link: https://www.econbiz.de/10010378638