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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

Back to the future : progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967

Persistent link: https://www.econbiz.de/10011624195

The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers

Koo, Bonhak; Yu, Jongsik; Han, Heesup - In: International journal of hospitality management 84 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012146199

The effectiveness of sales promotion tools among Indian consumers : an empirical study

Mittal, Manish; Sethi, Poojae - In: Journal of promotion management : JPM 17 (2011) 2, pp. 165-182

Persistent link: https://www.econbiz.de/10009248104

The Effect of Stock Ownership on Individual Spending and Loyalty

Medina, Paolina C.; Mittal, Vrinda; Pagel, Michaela - National Bureau of Economic Research - 2021

In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For...

Persistent link: https://www.econbiz.de/10012482694