The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Bonhak Koo, Jongsik Yu, Heesup Han
| Year of publication: |
2020
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|---|---|
| Authors: | Koo, Bonhak ; Yu, Jongsik ; Han, Heesup |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 84.2020, p. 1-10
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| Subject: | Affective commitment | Customer brand loyalty | Loyalty program | Perceived value | Satisfaction | Switching barriers | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146199