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Customer participation in the customization of services : effects on satisfaction and behavioral intentions

Straus, Lennart; Robbert, Thomas; Roth, Stefan - In: Journal of business market management : JBM 9 (2016) 1, pp. 498-517

Customers' evaluation of the service process has important implications for service providers. However, research on customer participation at the specification stage of a customization process and its effects on the evaluation of the process and service outcome is still scarce. This paper...

Persistent link: https://www.econbiz.de/10011525886

Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment

Robbert, Thomas; Straus, Lennart; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 39-49

Persistent link: https://www.econbiz.de/10012004775

Same price, different perception : measurement-unit effects on price-level perceptions and purchase intentions

Fecher, André; Robbert, Thomas; Roth, Stefan - In: Journal of retailing and consumer services 49 (2019), pp. 129-142

Persistent link: https://www.econbiz.de/10012025839

The flip side of drip pricing

Robbert, Thomas; Roth, Stefan - In: The journal of product & brand management 23 (2014) 6, pp. 413-419

Persistent link: https://www.econbiz.de/10010429352

Kunden-Anbieter-Interaktionen in der Spezifizierungsphase bei Dienstleistungen

Strauss, Lennart; Robbert, Thomas; Roth, Stefan - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 261-286). 2015

Persistent link: https://www.econbiz.de/10010532023

Per piece or per kilogram? : default-unit effects in retailing

Fecher, André; Robbert, Thomas; Roth, Stefan - In: Journal of retailing and consumer services 53 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012171789

The importance of transparency signals in à la carte pricing

Robbert, Thomas; Roth, Stefan - In: Journal of revenue and pricing management 17 (2018) 1, pp. 32-40

Persistent link: https://www.econbiz.de/10011875194

Auswirkungen von Tarifwahlentscheidungen auf die Nutzung von Dienstleistungen

Robbert, Thomas; Roth, Stefan - In: Beiträge zur Dienstleistungsmarketing-Forschung : …, (pp. 149-173). 2011

Persistent link: https://www.econbiz.de/10009307380

Die Macht des Selbstzwangs : wie sich Konsumenten mit Tarifen selbst disziplinieren

Robbert, Thomas; Roth, Stefan; Skiera, Bernd - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 145-166). 2013

Persistent link: https://www.econbiz.de/10009759345

A special price just for you : effects of personalized dynamic pricing on consumer fairness perceptions

Priester, Anna; Robbert, Thomas; Roth, Stefan - In: Journal of revenue and pricing management 19 (2020) 2, pp. 99-112

Persistent link: https://www.econbiz.de/10012297876