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Konsumentenverhalten
Einzelhandel
5
Relationship marketing
5
Retail trade
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Beziehungsmarketing
4
Consumer behaviour
4
Retail
4
United Kingdom
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Großbritannien
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Academic-practitioner gap
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Resnick, Sheilagh
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International journal of retail & distribution management
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ECONIS (ZBW)
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How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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2
Exploring the UK high street retail experience : is the service encounter still valued?
Resnick, Sheilagh
;
Foster, Carley
;
Woodall, Tony
- In:
International journal of retail & distribution management
42
(
2014
)
9
,
pp. 839-859
Persistent link: https://www.econbiz.de/10010417705
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3
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
4
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
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