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China
13
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Liu, Martin J.
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7
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ECONIS (ZBW)
12
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1
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
2
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
3
What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Yuan, Ruizhi
;
Liu, Martin J.
;
Blut, Markus
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1065-1107
Persistent link: https://www.econbiz.de/10013350948
Saved in:
4
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
7
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
8
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
9
Turnaround user acceptance in the context of HR self-service technology adoption : an action research approach
Huang, Jimmy
;
Martin-Taylor, Michele
- In:
The international journal of human resource management
24
(
2013
)
3
,
pp. 621-642
Persistent link: https://www.econbiz.de/10009708951
Saved in:
10
An empirical analysis of consumer motivation towards reverse exchange
Yuan, Ruizhi
;
Liu, Martin J.
;
Chong, Alain Yee Loong
; …
- In:
Supply chain management : an international journal
21
(
2016
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10011544786
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