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Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J. - In: Journal of business research : JBR 143 (2022), pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
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Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi; Yuan, Ruizhi; Liu, Martin J.; Luo, Jun - In: International marketing review 39 (2022) 2, pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
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What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Yuan, Ruizhi; Liu, Martin J.; Blut, Markus - In: European journal of marketing 56 (2022) 4, pp. 1065-1107
Persistent link: https://www.econbiz.de/10013350948
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Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: Journal of business research : JBR 152 (2022), pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
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Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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Understanding irresponsibility in digital advertising
Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022
Persistent link: https://www.econbiz.de/10013419255
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Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan; Yuan, Ruizhi; Huang, Bo; Liu, Martin J. - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
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A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth; Yannopoulou, Natalia; Schoefer, Klaus - In: Journal of business research : JBR 144 (2022), pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
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Turnaround user acceptance in the context of HR self-service technology adoption : an action research approach
Huang, Jimmy; Martin-Taylor, Michele - In: The international journal of human resource management 24 (2013) 3, pp. 621-642
Persistent link: https://www.econbiz.de/10009708951
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An empirical analysis of consumer motivation towards reverse exchange
Yuan, Ruizhi; Liu, Martin J.; Chong, Alain Yee Loong; … - In: Supply chain management : an international journal 21 (2016) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10011544786