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Understanding consumers' social media engagement behaviour : an examination of the moderation effect of social media context
Cao, Dongmei; Meadows, Maureen; Wong, Donna; Xia, Senmao - In: Journal of business research : JBR 122 (2021), pp. 835-846
Persistent link: https://www.econbiz.de/10012420635
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha; Cao, Dongmei; Abuelmaatti, Aisha - In: Building corporate identity, image and reputation in …, (pp. 444-466). 2022
Persistent link: https://www.econbiz.de/10012609416
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Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei; Meadows, Maureen; Ma, Xiao - In: European journal of marketing 58 (2024) 1, pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination
Sun, Yan; Wang, Rachel; Cao, Dongmei; Lee, Rouyi - In: Journal of fashion marketing and management 26 (2022) 4, pp. 603-621
Persistent link: https://www.econbiz.de/10013384571
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Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...
Hurriyati, Ratih (ed.); Tjahjono, Benny (ed.);  … - Global Conference on Business, Management and … - 2021
Persistent link: https://www.econbiz.de/10012583706
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The imperative of communication signals in boosting business strategies of the bioplastic packaging industry
Baskoro, M. Lahandi; Tjahjono, Benny; Beltran, Macarena; … - In: Business strategy and the environment 33 (2024) 2, pp. 307-334
Persistent link: https://www.econbiz.de/10014467212