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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Internet-enabled collective intelligence as a precursor and predictor of consumer behaviour
Carter, Stephen; Yeo, Amy Chu-May - In: Economics, management and financial markets 13 (2018) 4, pp. 11-38
Persistent link: https://www.econbiz.de/10012028180
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From hedonism and utilitarianism to anticipated actual behavior : do UK and Malaysian postgraduate students behave differently to mobile apps?
Carter, Stephen; Yeo, Amy Chu-May - In: Economics, management and financial markets 12 (2017) 2, pp. 11-34
Persistent link: https://www.econbiz.de/10011885624
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Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour
Tannor, Linus Linnaeus; Carter, Stephen - In: African journal of economic and management studies 14 (2023) 4, pp. 680-693
Persistent link: https://www.econbiz.de/10014454591