Emotional and behavioural appeals as key determinants in Ghanaian consumer pre-banking behaviour
Year of publication: |
2023
|
---|---|
Authors: | Tannor, Linus Linnaeus ; Carter, Stephen |
Published in: |
African journal of economic and management studies. - Bradford : Emerald, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 14.2023, 4, p. 680-693
|
Subject: | Consumer behaviour | Emergent market banking | Pre-banking behaviour | Structural equation modelling | Konsumentenverhalten | Emotion | Ghana | Strukturgleichungsmodell | Structural equation model |
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