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The impact of family business brand trust and crisis management practices on customer purchase intention during Covid-19
Gkouna, Ourania; Tsekouropoulos, Georgios; Theocharis, … - In: Journal of family business management : JFBM 13 (2023) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10014317223
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Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios; Papaioannou, Eugenia - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984