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Konsumentenverhalten
Consumer behaviour
16
Einzelhandel
15
Retail trade
15
Beziehungsmarketing
10
Relationship marketing
10
Spain
10
Distribution channel
8
Online retailing
8
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Textile distribution
4
Textilhandel
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Unternehmenserfolg
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Brand loyalty
3
Confidence
3
Customer satisfaction
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16
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Mollá Descals, Alejandro
11
Frasquet Deltoro, Marta
9
Ieva, Marco
3
Gil Saura, Irene
2
Ziliani, Cristina
2
Šerić, Maja
2
Badenhop, Anna
1
Chimborazo, Luis Edwin
1
Eckman, Molly
1
Frasquet, Marta
1
Gomez Borja, Miguel Angel
1
González-Benito, Óscar
1
Gómez Borja, Miguel Ángel
1
Gómez, Miguel Ángel
1
Hyllegard, Karen
1
Lorenzo, Carlota
1
Martínez-Ruiz, María Pilar
1
Miquel, Maria-José
1
Miquel-Romero, Maria-Jose
1
Mollá, Alejandro
1
Pascual Marimón, Pilar
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, María-Eugenia
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Sakarya, Sema
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Journal of retailing and consumer services
3
International journal of retail & distribution management
2
The international review of retail, distribution and consumer research
2
Decision support systems : DSS ; the international journal
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Market : review for marketing theory and practice
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ECONIS (ZBW)
16
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1
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 288-296
Persistent link: https://www.econbiz.de/10012238069
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
Chimborazo, Luis Edwin
;
Frasquet Deltoro, Marta
;
Mollá …
- In:
Market : review for marketing theory and practice
33
(
2021
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10012653342
Saved in:
4
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
5
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
6
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly
;
Sakarya, Sema
;
Hyllegard, Karen
;
Gomez …
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
Saved in:
9
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
10
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
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