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Africa's digital marketplace : the role of social media in customer engagement

Adeola, Ogechi; Edeh, Jude Ndubuisi; Evans, Olaniyi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 145-168). 2022

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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

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The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers

Kosiba, John Paul Basewe; Acheampong, Audrey; Adeola, Ogechi - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

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The online educational model and drivers for online learning

Idemudia, Efosa C.; Adeola, Ogechi; Achebo, Nubi - In: International journal of business information systems : … 32 (2019) 2, pp. 219-237

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The relationship between business and bank : the role of perceived injustice in complaint behaviour

Ojeme, Mark; Adeola, Ogechi - In: Journal of financial services marketing 28 (2023) 2, pp. 396-409

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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands

Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105

Persistent link: https://www.econbiz.de/10014282228