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What can I do for you? : optimal market segmentation in service markets
Jost, Peter-J.; Ressi, Anna - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2838-2852
Persistent link: https://www.econbiz.de/10013277115
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
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Antecedents of customer loyalty in the retailing sector : the impact of switching costs
Stan, Valentina - In: The journal of applied business research 31 (2015) 2, pp. 371-382
Persistent link: https://www.econbiz.de/10010526775
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The influences of social embeddedness and switching costs on blogger retention intention
Cheng, Hsiu-hua - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10009766328
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Estimating consumer lock-in effects from firm-level data
Kézdi, Gábor; Csorba, Gergely - In: Journal of industry, competition and trade 13 (2013) 3, pp. 431-452
Persistent link: https://www.econbiz.de/10010232743
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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Customer loyalty development : the role of switching costs
Stan, Valentina; Caemmerer, Barbara; Cattan-Jallet, Roxane - In: The journal of applied business research 29 (2013) 5, pp. 1541-1554
Persistent link: https://www.econbiz.de/10010198085
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164