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Konsumentenverhalten
Consumer behaviour
99
Brand management
40
Markenführung
40
Emotion
34
Advertising
30
Advertising effects
28
Brand image
28
Markenimage
28
Werbewirkung
28
Werbung
27
Beziehungsmarketing
24
Relationship marketing
24
Brand
20
Markenartikel
20
Luxury goods
16
Luxusgüter
16
Personality psychology
15
Persönlichkeitspsychologie
15
Ethics
11
Ethik
11
Internet marketing
10
Online-Marketing
10
Social Web
10
Social web
10
Construal level
8
Fundraising
8
Indonesia
8
Indonesien
8
Sustainability
8
Coronavirus
7
Customer satisfaction
7
Kundenzufriedenheit
7
Satisfaction
7
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Business ethics
6
Cognition
6
Experiment
6
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6
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Article
92
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7
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Article in journal
92
Aufsatz in Zeitschrift
92
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English
99
Author
All
Septianto, Felix
67
Japutra, Arnold
32
Ekinci, Yuksel
12
Molinillo, Sebastian
10
Seo, Yuri
10
Chiew, Tung Moi
8
Northey, Gavin
7
Paramita, Widya
7
Bandyopadhyay, Argho
6
Nallaperuma, Kaushalya
5
Simkin, Lyndon
5
Arli, Denni
4
Kemper, Joya A.
4
Quach, Sara
4
Thaichon, Park
4
Bang, Nguyen
3
Can, Ali Selcuk
3
Chowdhury, Rafi M. M. I.
3
Ko, Eunju
3
Kwon, Junbum
3
Lang, Bodo
3
Roy, Sanjit
3
Tjiptono, Fandy
3
Zhao, Fang
3
An, Jake
2
Choi, Dayeon
2
Dolan, Rebecca
2
Gursoy, Dogan
2
Irwan Adi Ekaputra
2
Kemper, Joya
2
Lee, Michael S. W.
2
Liébana-Cabanillas, Francisco
2
Loureiro, Sandra Maria Correia
2
Mathmann, Frank
2
Soegianto, Bambang
2
Sung, Billy
2
Utami, Ami Fitri
2
Van Doorn, Sebastiaan
2
Wang, Shasha
2
Çifci, Sertaç
2
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Journal of retailing and consumer services
21
Journal of business research : JBR
16
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of market research
3
Journal of business ethics : JBE
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
99
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1
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99
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date (oldest first)
1
Does travel desire influence COVID-19 vaccination intentions?
Ekinci, Yuksel
;
Gursoy, Dogan
;
Can, Ali Selcuk
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10013177440
Saved in:
2
Effectiveness of message framing in changing COVID-19 vaccination intentions : moderating role of travel desire
Gursoy, Dogan
;
Ekinci, Yuksel
;
Can, Ali Selcuk
;
Murray, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013326526
Saved in:
3
Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015077614
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
7
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
8
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
9
Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
Saved in:
10
"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
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