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Cultural biases in word-of-mouth recommendation : a twelve country study in the airline services industry
Messner, Wolfgang - In: Journal of customer behaviour 17 (2018) 4, pp. 279-305
Persistent link: https://www.econbiz.de/10012050901
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang - In: Journal of strategic marketing 30 (2022) 8, pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
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Effects of national culture on the extent of panic buying during the COVID-19 outbreak
Messner, Wolfgang; Payson, Sarah E. - In: Journal of international consumer marketing 34 (2022) 3, pp. 235-254
Persistent link: https://www.econbiz.de/10013361412