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Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing; Chen, Mingliang; Xie, Zhaohan; Zhuang, Jingyi - In: Journal of business research : JBR 151 (2022), pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
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Social community, personal involvement and psychological processes : a study of impulse buying in the online shopping carnival
Zhao, Zhen; Chen, Mingliang; Zhang, Wuke - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 255-272
Persistent link: https://www.econbiz.de/10012154019
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The impact of mobile payment on hedonic preference
Yu, Yining; Peng, Xixian; Wang, Lei - In: Journal of interactive marketing 58 (2023) 2/3, pp. 151-166
Persistent link: https://www.econbiz.de/10014252909
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Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining; Zhou, Xinyue; Wang, Lei; Qiuzhen, Wang - In: Journal of retailing 98 (2022) 2, pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
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The optimal pricing decisions for e-tailers with different payment schemes
Zhang, Jing; Xu, Na; Bai, Shizhen - In: Electronic commerce research 21 (2021) 4, pp. 955-982
Persistent link: https://www.econbiz.de/10012698538
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A systematic review of perceived value toward online review on s-commerce platform
Atchariyakarn, Nabhassorn; Zhang, Jing - 2021
Persistent link: https://www.econbiz.de/10012594505
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Humanoid service robots versus human employee : how consumers react to functionally and culturally mixed products
Jiang, Hongyan; Xu, Mengmeng; Sun, Peizhen; Zhang, Jing - In: International journal of emerging markets 17 (2022) 4, pp. 987-1007
Persistent link: https://www.econbiz.de/10013363129
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How to improve destination brand identification and loyalty using short-form videos? : the role of emotional experience and self-congruity
Li, Zhigang; Zhang, Jing - In: Journal of destination marketing & management 30 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014458639
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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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A novel method based on knowledge adoption model and non-kernel SVM for predicting the helpfulness of online reviews
Luo, Jian; Zhang, Yan; Gao, Yuanyuan; Zhang, Jing - In: Journal of the Operational Research Society 75 (2024) 6, pp. 1205-1222
Persistent link: https://www.econbiz.de/10014555893