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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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Werte- und verhaltensbasierte Marktsegmentierung und Markenpositionierung mit dem RB Profiler
Geiger, Ingmar; Bode, Christian; Frese, Tobias; … - In: Innovative Markenführung und -implementierung, (pp. 191-212). 2011
Persistent link: https://www.econbiz.de/10009349230
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Customer acceptance of tradable service contracts
Geiger, Ingmar; Kluckert, Manuel; Kleinaltenkamp, Michael - In: Journal of business economics : JBE 87 (2017) 2, pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628