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Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter; Pankalla, Lars; Ramlow, Felix - 2009
Persistent link: https://www.econbiz.de/10003853856
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655
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Web 2.0-Potenziale im strategischen Marketing
Grabenströer, Nadja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013445925
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User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10013420398
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Social networks and their economics : influencing consumer choice
Birke, Daniel - 2013
Persistent link: https://www.econbiz.de/10010190966
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Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]
Kayser, Maike (contributor); Böhm, Justus (contributor);  … - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008823289
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375425