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Konsumentenverhalten
Marktforschung
76
Market research
67
Theorie
56
Theory
56
Consumer behaviour
52
Marketing theory
30
Marketingtheorie
30
Marketing
29
USA
18
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18
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13
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13
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Naresh K. Malhotra
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Kamakura, Wagner A.
32
Malhotra, Naresh K.
20
Du, Rex Yuxing
7
Agarwal, James
3
Moon, Sangkil
3
Russell, Gary
3
Sheth, Jagdish N.
3
Agrawal, Jagdish
2
Dash, Satyabhushan
2
Jain, Arun K.
2
Ledolter, Johannes
2
Lee, Jonathan
2
Maity, Moutusy
2
Mazzon, José Afonso
2
Mela, Carl F.
2
Mishra, Abhishek
2
Pinson, Christian
2
Ratchford, Brian T.
2
Srivastava, Rajendra K.
2
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1
Alpert, Frank
1
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1
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1
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1
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1
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1
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1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Cyr, Dianne J.
1
Das, Gopal
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Elrod, Terry
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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3
Journal of economic psychology : research in economic psychology and behavioral economics
3
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3
Journal of retailing
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
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2
AMS review : official publication of the Academy of Marketing Science
1
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1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
International journal of consumer studies
1
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1
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1
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1
Management international review : mir ; journal of international business
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
52
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1
Consumer sentiment and buying intentions revisited : a comparison of predictive usefulness
Kamakura, Wagner A.
- In:
Journal of economic psychology : research in economic …
7
(
1986
)
2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10001023852
Saved in:
2
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
3
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
4
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
6
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
7
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
8
Measuring market efficiency and welfare loss
Kamakura, Wagner A.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10001068350
Saved in:
9
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
10
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
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