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Consumer behaviour and analytics : data driven decision making

Smith, Andrew - 2020 - 1 Edition.

An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of...

Persistent link: https://www.econbiz.de/10013180773

Consumer behaviour and analytics

Smith, Andrew - 2020

Persistent link: https://www.econbiz.de/10012015635

Consumer behaviour and analytics

Smith, Andrew - 2024 - Second edition

Persistent link: https://www.econbiz.de/10014493514

"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption

Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547

Persistent link: https://www.econbiz.de/10003846876

Would you believe it? : a detailed investigation of believability in comparative price advertising

Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811

Persistent link: https://www.econbiz.de/10009790975

New insights into unethical counterfeit consumption

Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258

Persistent link: https://www.econbiz.de/10011554137

Revisiting the host city : an empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics

Brown, Graham; Smith, Andrew; Assaker, Guy - In: Tourism management : research, policies, practice 55 (2016), pp. 160-172

Persistent link: https://www.econbiz.de/10011496339

Emotions and dissonance in "ethical" consumption choices

Gregory-Smith, Diana; Smith, Andrew; Winklhofer, Heidi - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1201-1223

Persistent link: https://www.econbiz.de/10010209654

Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making

Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74

Persistent link: https://www.econbiz.de/10012484431

Giving and sharing in the computer-mediated economy

Harvey, John; Smith, Andrew; Golightly, David - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 363-371

Persistent link: https://www.econbiz.de/10011695153