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A conceptual model for driving green purchase among Indian consumers
Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59
can be used as a tool to promote sustainability and increase responsible consumption. Many products which have energy … which marketing can play in promoting sustainability among consumers in India. The factors which are responsible for …
Persistent link: https://www.econbiz.de/10012116476
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Shades of sustainability : who are the buyers and non-buyers of sustainable packaging?
McCarthy, Breda; Wang, Pengji - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 153-178
Persistent link: https://www.econbiz.de/10013352825
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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Encouraging sustainable consumer behavior : a stakeholder approach
Sajjanit, Chonlada - In: Eurasian business perspectives : proceedings of the …, (pp. 3-12). 2019
Persistent link: https://www.econbiz.de/10013170754
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Consumer preferences in engaging in a sustainable lifestyle
Annala, Salla; Viljainen, Satu; Pakkanen, Merja; Hukki, … - In: International journal of innovation and sustainable … 10 (2016) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011483834
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Education for sustainability : vision and action of higher education for sustainable consumption
Biltagy, Marwa - In: International journal of economics and finance 7 (2015) 12, pp. 282-290
Persistent link: https://www.econbiz.de/10011411905
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Promoting sustainability : towards a segmentation model of individual and household behaviour and behaviour change
Verplanken, Bas - In: Sustainable development 26 (2018) 3, pp. 193-205
Persistent link: https://www.econbiz.de/10011973705
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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.; Mena, Jeannette A.; Gonzalez-Perez, … - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Eco babies : reducing a parent's ecological footprint with second-hand consumer goods
Waight, Emma - In: International journal of green economics 7 (2013) 2, pp. 197-211
Persistent link: https://www.econbiz.de/10010353666