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The mediating role of brand experience in a mid-sized city

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Journal of Brand Management : year end review 2018

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A typology of organisational stakeholder engagement with place brand identity

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A Study of the Preference of Liquor Brands among Male Consumer at Daman City

rathod, chirag balvantbhai; Patel, Rajesh - 2008

Gujarat generally is considered a dry state, drinking practices differ considerably between people living in the Southern area or costal area of Gujarat (as very near to Div-Daman union territory) and even among members of different ages, income group and even based on occupation although...

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