Narrow search
Showing 1 - 10 of 11
Cover Image
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Cover Image
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Cover Image
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
Cover Image
The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer-Waarden, Lars; Benavent, Christophe; Castéran, … - In: International journal of retail & distribution management 41 (2013) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10009725759
Cover Image
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Cover Image
Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
Cover Image
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Cover Image
The acceptance and usage of smart connected objects according to adoption stages : an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratifi...
Attié, Elodie; Meyer-Waarden, Lars - In: Technological forecasting & social change : an … 176 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013339051
Cover Image
"Baby, you can drive my car" : psychological antecedents that drive consumers' adoption of AI-powered autonomous vehicles
Meyer-Waarden, Lars; Cloarec, Julien - In: Technovation : the international journal of … 109 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013390605
Cover Image
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175