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How power states and others' statuses influence status consumption : the role of signaling effectiveness

Jin, Xiaotong; Xu, Wei; Wang, Yan - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 531-546

Persistent link: https://www.econbiz.de/10011962762

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013271319

How influencers' social media posts have an influence on audience engagement among young consumers

Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444

Persistent link: https://www.econbiz.de/10014302740

Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making

Wang, Yan; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 2119-2132

Persistent link: https://www.econbiz.de/10013466596

The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference

Li, Ruiqin; Wang, Yan; Zhang, Hongli - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373358

Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice

Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014380318

Circular or angular? : how nostalgia affects product shape preference

Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299

Persistent link: https://www.econbiz.de/10014290569

How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model

Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830

Persistent link: https://www.econbiz.de/10013177000

The Effect of Consumer Green Preference on Green Technology Choice Decisions

Yu, Wei; Feng, Wenrui; Wang, Yan; Bao, Lei - 2022

This paper focuses on a competing supply chain with two manufacturers to utilize both a manufacturer-led Stackelberg game and horizontal Nash game for studying the green technology choice decisions under consumer green preference. The results indicate that: (1) Given that the two manufacturers...

Persistent link: https://www.econbiz.de/10014076481

Mood, attention, and household trading : evidence from terrorist attacks

Wang, Albert Yan; Young, Michael - In: Journal of financial markets 66 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014472994