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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of communication management : an international … 19 (2015) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
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Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu; Li, Shuhao; Xu, Jie; Liu, Min; Chen, Guofu - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
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Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism
Chen, Xi; Xu, Jie - 2022
Persistent link: https://www.econbiz.de/10013429122
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Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun; Wang, Lei - In: Psychology & marketing 26 (2009) 11, pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
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How attachment affects the strength of peer influence on adolescent consumer behavior
Huang, Junhui; Wang, Lei; Shi, Junqi - In: Psychology & marketing 29 (2012) 8, pp. 558-567
Persistent link: https://www.econbiz.de/10009575077
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Modelling and analysis of the bullwhip effect with customers' baulking behaviours and production capacity constraint
Lin, Wen-jin; Jiang, Zhi-bin; Wang, Lei - In: International journal of production research 52 (2014) 16, pp. 4835-4852
Persistent link: https://www.econbiz.de/10010401783
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Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei; Gunasti, Kunter; Shankar, Ramesh; Pancras, Joseph - In: MIS quarterly 44 (2020) 4, pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015
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Platform-led green advertising : promote the best or promote by performance
Du, Shaofu; Wang, Lei; Hu, Li; Zhu, Yangguang - In: Transportation research / E : an international journal 128 (2019), pp. 115-131
Persistent link: https://www.econbiz.de/10012061122