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Down a rabbit hole : how prior media consumption shapes subsequent media consumption
Woolley, Kaitlin; Sharif, Marissa A. - In: Journal of marketing research 59 (2022) 3, pp. 453-471
Persistent link: https://www.econbiz.de/10013258046
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More than just the spice of life : using variety as a signal for change and diversification
Kahn, Barbara E.; Rafieian, Hoori - In: Consumer psychology review 5 (2022) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10012795331
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The effect of categories on relative encoding biases in memory-based judgments
Sharif, Marissa A.; Oppenheimer, Daniel M. - In: Organizational behavior and human decision processes : … 162 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012495448
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Incentives increase relative positivity of review content and enjoyment of review writing
Woolley, Kaitlin; Sharif, Marissa A. - In: Journal of marketing research 58 (2021) 3, pp. 539-558
Persistent link: https://www.econbiz.de/10012521450
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The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
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Do consumers use tipping to monitor service? : role of power and embarrassment
Lee, Jeonggyu; Aggarwal, Anubhav; Rafieian, Hoori; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012389990
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Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 634-656
Persistent link: https://www.econbiz.de/10013542005