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Adopting autonomous vehicles : the moderating effects of demographic variables
Park, Jungkun; Hong, EunPyo; Le, Hoang T. P. M. - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665883
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo; Ahn, Jiseon - In: Journal of hospitality marketing & management 32 (2023) 6, pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
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Effect of social status signaling in an organic restaurant setting
Hong, EunPyo; Ahn, Jiseon - In: The service industries journal 44 (2024) 1/2, pp. 63-82
Persistent link: https://www.econbiz.de/10014450280
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Role of functional company characteristics on food franchisee behavior
Hong, EunPyo; Ahn, Jiseon - In: Journal of business-to-business marketing 30 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10014290365
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Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
Hyun, Hyowon; Park, Jungkun; Hong, EunPyo - In: Journal of retailing and consumer services 78 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015084897