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Atmospherics on tour operators' websites : website features that stimulate emotional response

Björk, Peter - In: Journal of vacation marketing : an international journal 16 (2010) 4, pp. 283-296

Persistent link: https://www.econbiz.de/10008738021

The value of being on the net : the effects of web sites of companies on consumer decision making

Björk, Peter (contributor) - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001536561

The value of green labels : a consumer perspective

Björk, Peter - In: Liiketaloudellinen aikakauskirja 47 (1998) 3, pp. 273-287

Persistent link: https://www.econbiz.de/10001252544

The effect of green labels on consumer decision making

Björk, Peter - 1997

Persistent link: https://www.econbiz.de/10000976816

Contemporary insights to the dynamic pre-trip information sourcing behaviour

Björk, Peter; Kauppinen-Räisänen, Hannele - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10010515362

20 years of Nordic tourism experience research : a review andfuture research agenda

Björk, Peter; Prebensen, Nina K.; Räikkönen, Juulia; … - In: Scandinavian journal of hospitality and tourism 21 (2021) 1, pp. 26-36

Persistent link: https://www.econbiz.de/10012491798

How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

Kauppinen-Räisänen, Hannele; Björk, Peter; … - In: Journal of business research : JBR 84 (2018), pp. 72-81

Persistent link: https://www.econbiz.de/10011802742

Motivational, emotional and memorable dimensions of non-Muslim tourists' halal food experiences

Sthapit, Erose; Björk, Peter; Piramanayagam, Senthilkumaran - In: Journal of Islamic marketing 14 (2023) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10013536368

Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists

Sthapit, Erose; Björk, Peter; Piramanayagam, Senthilkumaran - In: Journal of Islamic marketing 14 (2023) 4, pp. 913-936

Persistent link: https://www.econbiz.de/10014313506

Customer-Based brand equity drivers : a leading brand of beer in Estonia

Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40

Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In order to achieve this goal, an empirical...

Persistent link: https://www.econbiz.de/10014526943