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How to Publish Consumer Research Based on Experiments in the Top Marketing Journals

Pechmann, Cornelia - 2019

This chapter provides guidance about how to publish consumer research based on experiments in the top marketing …

Persistent link: https://www.econbiz.de/10012892332

Problems in marketing : applying key concepts and techniques

Moutinho, Luiz - 2008 - 2. ed.

Persistent link: https://www.econbiz.de/10001939912

Problems in marketing : applying key concepts and techniques

Moutinho, Luiz - 2008 - 2nd ed (Online-Ausg.)

Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of … marketing practice, each problem concentrating on a single concept or technique of marketing management …

Persistent link: https://www.econbiz.de/10013208097

Consumer perceptions and corporate social responsibility : what we know so far

Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah H. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 161-187

Persistent link: https://www.econbiz.de/10011918427

The dynamics of neuromarketing : publication, collaboration, and topic prominence

Cardoso, Lucilia; Araujo, Arthur Barbosa de; Dias, Francisco - In: Biometrics and neuroscience research in business and …, (pp. 223-243). 2024

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Ethnocentrism consumer research : a bibliometric analysis overview over 1984-2021

Tahali, Sara; Yildiz, Hélène; Kaswengi, Joseph - In: Brand, Label, and Product Intelligence : Second …, (pp. 91-113). 2022

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Evolution of luxury marketing landscape : a bibliometric analysis and future directions

Rathi, Rubal; Garg, Ruchi; Kataria, Aakanksha; … - In: The journal of brand management : an international journal 29 (2022) 3, pp. 241-257

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A bibliometric analysis of brand value co-creation and consumer engagement

Mujahid, Simra; Khandai, Sujata; Venkatesh, Umashankar - In: Journal of creating value 9 (2023) 2, pp. 275-290

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Mapping the conceptual and intellectual structure of the consumer vulnerability field : a bibliometric analysis

Khare, Apoorv; Jain, Rajesh - In: Journal of business research : JBR 150 (2022), pp. 567-584

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Review od emotions research in marketing, 2002 - 2013

Gaur, Sanjaya Singh; Herjanto, Halimin; Makkar, Marian - In: Journal of retailing and consumer services 21 (2014) 6, pp. 917-923

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