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The new consumer : a typology of consumer reactions to the COVID-19 crisis

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Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

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Investigating category dynamics : an archival study of the German food market

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The legitimation of a sustainable practice through dialectical adaptation in the marketplace

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Consumer movements and value regimes : fighting food waste in Germany by building alternative object pathways

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Normalising alternative practices : the recovery, distribution and consumption of food waste

Gollnhofer, Johanna Franziska - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 624-643

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New perspectives of satisfaction research in tourism destinations

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The reviewer effect : how writing reviews affects enjoyment and connections

Fuchs, Matthias - 2021

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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value

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Relevanz von Sponsoring : wann sich das Engagement wirklich lohnt

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Persistent link: https://www.econbiz.de/10003765706