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For a few cents more : why supersize unhealthy food?

Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778

Persistent link: https://www.econbiz.de/10008652568

Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness

Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105

Persistent link: https://www.econbiz.de/10011507459

The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

Participative pricing and donation programs in a socially concerned supply chain

Sabbaghnia, Ali; Heydari, Jafar; Razmi, Jafar - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 146-164

Persistent link: https://www.econbiz.de/10014245502

Corporate social responsibility and perceived fairness of price increases

Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384

Persistent link: https://www.econbiz.de/10013280104

Consumers' reaction to fair trade motivated price increases

Campbell, Colin L.; Heinrich, Daniel; Schoenmüller, Verena - In: Journal of retailing and consumer services 24 (2015), pp. 79-84

Persistent link: https://www.econbiz.de/10010528604

Price fairness in the case of green products : enterprises' policies and consumers' perceptions

Dekhili, Sihem; Achabou, Mohamed Akli - In: Business strategy and the environment 22 (2013) 8, pp. 547-560

Persistent link: https://www.econbiz.de/10010235994

Does being good pay off? : an investigation of consumers' price response to social product information

Moosmayer, Dirk C. - In: Pricing perspectives : marketing and management …, (pp. 77-98). 2008

Persistent link: https://www.econbiz.de/10003775062

The influence of corporate social responsibility and price fairness on customer behaviour : evidence from the financial sector

Matute-Vallejo, Jorge; Bravo, Rafael; Pina, José M. - In: Corporate social responsibility and environmental management 18 (2011) 6, pp. 317-331

Persistent link: https://www.econbiz.de/10009408609

CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?

Diallo, Mbaye Fall; Ben Dahmane Mouelhi, Norchène; … - In: Journal of business ethics : JBE 169 (2021) 2, pp. 241-260

Persistent link: https://www.econbiz.de/10012436733

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