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Konsumentenverhalten
Innovation
37
Innovation management
34
Innovationsmanagement
34
Social Web
29
Social web
29
Crowdsourcing
21
Customer integration
20
Kundenintegration
20
Consumer behaviour
15
New product development
14
Produktentwicklung
13
Beziehungsmarketing
10
Brand management
10
Creativity
10
Kreativität
10
Markenführung
10
Relationship marketing
10
Open Innovation
8
Open innovation
8
Deutschland
7
Germany
7
Brand image
5
Co-creation
5
Customer satisfaction
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
USA
5
United States
5
Brand
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenzufriedenheit
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
crowdsourcing
4
Innovationswettbewerb
3
Market research
3
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1
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Article
14
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13
Aufsatz in Zeitschrift
13
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1
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1
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English
15
Author
All
Füller, Johann
15
Matzler, Kurt
7
Hautz, Julia
3
Hutter, Katja
3
Bilgram, Volker
2
Stieger, Daniel
2
Anschober, Markus
1
Dennhardt, Severin
1
Faullant, Rita
1
Grabher, Christopher
1
Hippel, Eric von
1
Huber, Jürgen
1
Jawecki, Gregor
1
Jong, Martijn G. de
1
Koch, Giordano
1
Mooradian, Todd A.
1
Mühlbacher, Hans
1
Piller, Frank T.
1
Rapp, Maximilian
1
Schmidt, Lisa
1
Schroll, Roland
1
Strobl, Andreas
1
Thurner, Norbert
1
Thürridl, Carina
1
Toubia, Olivier
1
Walcher, Dominik
1
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Journal of management information systems : JMIS
2
California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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ECONIS (ZBW)
15
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15
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1
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
2
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
3
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
4
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
5
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
6
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
7
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
8
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
9
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
10
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
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