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Konsumentenverhalten
Consumer behaviour
78,335
Theorie
11,403
Theory
11,209
Beziehungsmarketing
8,983
Relationship marketing
8,969
Werbewirkung
7,855
Markenführung
7,817
Brand management
7,812
Advertising effects
7,631
Kreativität
7,338
Creativity
6,852
Markenimage
6,789
Brand image
6,754
USA
5,827
Produktgestaltung
5,613
United States
5,610
Kundenzufriedenheit
5,439
Customer satisfaction
5,436
Online-Handel
5,429
Online retailing
5,416
Online-Marketing
5,376
Internet marketing
5,342
Deutschland
4,984
Social Web
4,931
Social web
4,928
Werbung
4,822
Advertising
4,696
Germany
4,587
Product design
4,543
Markenartikel
4,398
Brand
4,385
Dienstleistungsqualität
4,336
Service quality
4,333
Einzelhandel
4,144
Innovation
4,087
Retail trade
4,061
Experiment
3,666
Electronic Commerce
3,595
Verbraucherverhalten
3,565
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18,219
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53,976
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24,649
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141
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6,305
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5,825
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4,859
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4,859
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2,366
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1,709
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1,047
Sammelwerk
1,047
Aufsatzsammlung
603
Conference paper
509
Konferenzbeitrag
509
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
293
Case study
245
Fallstudie
245
Lehrbuch
228
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196
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196
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194
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182
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153
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71
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69
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62
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52
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51
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51
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Cherchye, Laurens
49
Rock, Bram de
48
Vermeulen, Frederic
48
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National Bureau of Economic Research
506
Springer Fachmedien Wiesbaden
86
OECD
43
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,961
Journal of retailing and consumer services
1,929
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
78,137
EconStor
540
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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91
Shoppers' typologies and diversities in their store choice behavior
Garg, Reena
- In:
South Asian journal of management : SAJM
21
(
2014
)
3
,
pp. 96-112
Persistent link: https://www.econbiz.de/10010461917
Saved in:
92
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
93
Functional foods and the young
Marina, Tomić
;
Marija, Cerjak
;
Ida, Rupčić
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 441-451
Persistent link: https://www.econbiz.de/10010465716
Saved in:
94
Segmentation
of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
95
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
96
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
97
Omnichannel shopper
segmentation
in the fashion industry
Mosquera, Ana
;
Juaneda Ayensa, Emma
;
Olarte Pascual, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
Saved in:
98
Product customization : a profile of consumer demand
Pallant, Jessica
;
Sands, Sean
;
Karpen, Ingo
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238344
Saved in:
99
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
100
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
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