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ECONIS (ZBW)
15
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1
Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
2
Boycotting foreign products : a study of Indonesian Muslim consumers
Sari, Dessy Kurnia
;
Mizerski, Dick
;
Liu, Fang
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
1
,
pp. 16-34
Persistent link: https://www.econbiz.de/10011659457
Saved in:
3
Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia
;
Sun, Jin
;
Liu, Fang
;
Knight, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
Saved in:
4
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
5
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
6
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
7
Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
Li, S. G.
;
Zhang, Y. Q.
;
Yu, Z. X.
;
Liu, F.
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1083-1112
Persistent link: https://www.econbiz.de/10012698545
Saved in:
8
Consumers' paradoxical motives of co-creation : from self-service technology to crowd-sourcing platform
Wang, Xueqin
;
Wong, Yiik Diew
;
Liu, Feng
;
Yuen, Kum Fai
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468826
Saved in:
9
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
10
A push-pull-mooring view on technology-dependent shopping under social distancing : when technology needs meet health concerns
Wang, Xueqin
;
Wong, Yiik Diew
;
Liu, Feng
;
Yuen, Kum Fai
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013203547
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