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Konsumentenverhalten
Wirkungsanalyse
79,182
Impact assessment
77,067
Werbung
13,872
Coronavirus
13,001
Künstliche Intelligenz
11,384
Advertising
11,342
Artificial intelligence
11,075
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9,559
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9,375
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8,711
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7,901
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7,514
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7,474
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6,828
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6,629
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6,625
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6,479
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5,258
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5,257
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4,634
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4,158
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4,069
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4,021
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4,017
Consumer behaviour
3,979
Werbewirkung
3,895
China
3,889
Advertising effects
3,834
Finanzpolitik
3,318
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3,252
Arbeitsmarktpolitik
3,128
Schock
3,105
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3,065
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3,035
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2,906
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
14
Dräger, Lena
13
Giang Hong Nghiem
13
Hayo, Bernd
13
Kvasnicka, Michael
13
Anger, Silke
12
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Siedler, Thomas
12
Taylor, Charles Raymond
12
Wu, Linwan
12
Yoon, Sukki
11
Altmann, Steffen
10
Dens, Nathalie
10
Falk, Armin
10
Heidhues, Paul
10
Jayaraman, Rajshri
10
Quach, Sara
10
Rosengren, Sara
10
Thaichon, Park
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dzung Bui
8
Hudders, Liselot
8
Nair, Harikesh
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
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National Bureau of Economic Research
31
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Institut für Weltwirtschaft
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bischöfliches Hilfswerk Misereor
1
Boston College / Department of Economics
1
Boston Consulting Group
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dr. Hans-Joachim Köster <Firma>
1
Ekonomický ústav <Bratislava>
1
Erasmus Research Institute of Management
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
European Advertising Academy
1
FAO
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gottlieb Duttweiler Institute
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
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International journal of advertising : the review of marketing communications
126
Journal of business research : JBR
121
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
70
Journal of retailing and consumer services
64
Psychology & marketing
54
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
35
Working paper / National Bureau of Economic Research, Inc.
35
NBER working paper series
31
International journal of hospitality management
26
European journal of marketing : EJM
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
NBER Working Paper
24
Journal of financial services marketing
23
Journal of international consumer marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
21
Marketing intelligence & planning
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of consumer studies
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing : ZFP ; journal of research and management
19
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
European journal of marketing
17
The journal of consumer marketing
17
Journal of global marketing
16
Technological forecasting & social change : an international journal
16
CESifo working papers
15
Journal of business ethics : JOBE
15
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ECONIS (ZBW)
3,857
EconStor
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1
Advertising
value and privacy concerns in mobile
advertising
: the case of SMS
advertising
in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
Saved in:
2
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
Advertising
content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
4
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
5
Consumer responses to AI-generated charitable giving ads
Arango, Luis
;
Singaraju, Stephen Pragasam
;
Niininen, Outi
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10014339295
Saved in:
6
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
8
Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen
;
Lee, Mi Hyun
;
Chen, Ming
;
Han, Zhu
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
Saved in:
9
ICTs in the banking sector in the times of the COVID-19 pandemic : the customer’s perspective
Piotrowski, Dariusz
- In:
Ekonomia i prawo
21
(
2022
)
3
,
pp. 603-622
Persistent link: https://www.econbiz.de/10013474038
Saved in:
10
The effects of banning
advertising
in junk food markets
Dubois, Pierre
;
Griffith, Rachel
;
O'Connell, Martin
-
2016
Persistent link: https://www.econbiz.de/10012216650
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