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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan; Cohen, Justin; Driesener, Carl; Corsi, … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
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Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria; Lockshin, Lawrence S.; Louviere, … - In: Industrial marketing management : the international … 106 (2022), pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
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Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan; Cohen, Justin - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
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Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale
Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916
Persistent link: https://www.econbiz.de/10003892269
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Uncovering generalized patterns of brand competition in China
Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771