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Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
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An investigative study of influencer marketing : nuances, challenges and impact
Ahuja, Yukti; Loura, Indu - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 561-583
Persistent link: https://www.econbiz.de/10012542173
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials
Johnstone, Leanne; Lindh, Cecilia Thilenius - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209489
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The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul; Rapepun Piriyakul - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
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The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
Khodabandeh, Afsaneh; Lindh, Cecilia - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 177-186
Persistent link: https://www.econbiz.de/10012668425
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Rationality versus emotionality among online shoppers : the mediating role of experts as enhancing influencer effect on purchasing intent
Lindh, Cecilia; Lisichkova, Nadezhda - In: Journal of customer behaviour 16 (2017) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10011859887
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Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios; Papaioannou, Eugenia - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
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Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316
Persistent link: https://www.econbiz.de/10013397998