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Konsumentenverhalten
Corporate identity
27
Brand management
19
Markenführung
16
Corporate image
14
Corporate branding
12
Corporate culture
11
Marketing
11
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Unternehmenskultur
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Brand architecture
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Corporate marketing
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Markenarchitektur
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Corporate heritage
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Public relations
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Öffentlichkeitsarbeit
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Brands
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Consumer behaviour
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Place marketing
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Standortmarketing
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Brand image
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Corporate heritage identity
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ASEAN countries
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ASEAN-Staaten
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Brand
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Brand identity
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Corporate communication
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Corporate social responsibility
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Dinnie, Keith
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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2
Assembly and component origin effects : an ASEAN consumer perspective
Seidenfuss, Kai-Uwe
;
Kathawala, Yunus
;
Dinnie, Keith
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 488-498
Persistent link: https://www.econbiz.de/10008772895
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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