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Konsumentenverhalten
Consumer behaviour
4
United Kingdom
2
Actor visibility
1
Ad-evoked feelings
1
Advertising
1
Artificial intelligence
1
Benchmarking
1
Business cycle
1
Business ethics
1
CSR ad pretesting
1
CSR advertising
1
Cluster-based segmentation
1
Competitive strategy
1
Computer-assisted marketing
1
Confidence
1
Consumer confidence
1
Corporate Social Responsibility
1
Corporate communications
1
Corporate social responsibility
1
Customer experience management strategies
1
Dienstleistungsqualität
1
Domestic care
1
E-commerce
1
Economic recovery
1
Ecosystem synchronization
1
Electronic Commerce
1
Emotion
1
Export markets
1
Financial crisis
1
Finanzkrise
1
Frugality
1
Großbritannien
1
Häusliche Pflege
1
IT-gestütztes Marketing
1
International marketing
1
Internationales Marketing
1
KMU
1
Konjunktur
1
Künstliche Intelligenz
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English
4
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Grimes, Anthony
4
Banister, Emma
1
Davies, Gary
1
Hampson, Daniel P.
1
Han, Joon Hye
1
Kitchen, Philip J.
1
MacGoldrick, Peter J.
1
Williams, Russell
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Corporate communications : an international journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Researching mere exposure effects to advertising : theoretical foundations and methodological implications
Grimes, Anthony
;
Kitchen, Philip J.
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 191-219
Persistent link: https://www.econbiz.de/10003436721
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2
Involvement and the influence of online third-party endorsements
Williams, Russell
;
Grimes, Anthony
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10003938231
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3
A typology of consumers based on money attitudes after major recession
Hampson, Daniel P.
;
Grimes, Anthony
;
Banister, Emma
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 159-168
Persistent link: https://www.econbiz.de/10011902879
Saved in:
4
When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Han, Joon Hye
;
Grimes, Anthony
;
Davies, Gary
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10014493933
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