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Sport business in China: curre...
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Konsumentenverhalten
Sports marketing
40
Sportmarketing
35
Sport
27
Sports
25
China
23
Professional sports
21
Profisport
21
Sport event
21
Sportveranstaltung
20
Consumer behaviour
19
Football
18
Fußball
16
Sport organization
11
Sportorganisation
11
Big event
10
Großveranstaltung
10
USA
9
United States
9
France
8
Brand management
7
Markenführung
7
Ball game
6
Ballsport
6
Frankreich
6
Impact assessment
6
Internet marketing
6
Online-Marketing
6
Sponsorship
6
Sport management
6
Sportmanagement
6
Sports economics
6
Sportökonomik
6
Welt
6
Wirkungsanalyse
6
World
6
Brand image
5
Deutschland
5
Germany
5
Globalisierung
5
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Undetermined
10
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Article
18
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
1
Book section
1
Language
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English
18
Author
All
Zhang, James J.
16
Wang, Jerred Junqi
6
Byon, Kevin K.
3
Connaughton, Daniel P.
3
Mao, Luke Lunhua
3
Qian, Tyreal Yizhou
3
Baker, Thomas A., III.
2
Desbordes, Michel
2
Tsuji, Yosuke
2
Wang, Ryan T.
2
Baker, Thoams A.
1
Bertschy, Marjorie
1
Braunstein-Minkove, Jessica R.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Chou, Winston Wen-hao
1
Geczi, Gabor
1
Glebova, Ekaterina
1
Gong, Bo
1
Holland, Stephen
1
Huang, Haiyan
1
Kim, Chong
1
Kim, Euisoo
1
Kim, Min Kil
1
Li, Bo
1
Lu, Laura Zhenqiu
1
Lu, Zhenqiu
1
Luo, Lei
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Min, Sophia D.
1
Mühlbacher, Hans
1
Pifer, N. David
1
Rich, Gregg
1
Scremin, Glaucio
1
Spengler, John O.
1
Wann, Daniel L.
1
Yim, Brian H.
1
Zare, Fateme
1
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Published in...
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European Sport management quarterly : ESMQ
4
Sport management review
4
International journal of sports marketing & sponsorship
3
International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of customer behaviour
1
Journal of strategic marketing
1
Marketing analysis in sport business : global perspectives
1
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ECONIS (ZBW)
18
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1
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18
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1
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
2
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
3
Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value
Byon, Kevin K.
;
Zhang, James J.
;
Baker, Thoams A.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 232-263
Persistent link: https://www.econbiz.de/10009743861
Saved in:
4
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
Saved in:
5
An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
; …
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10009758542
Saved in:
6
Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism : the Shanghai International Marathon
Huang, Haiyan
;
Mao, Luke Lunhua
;
Wang, Jerred Junqi
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10011482418
Saved in:
7
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
8
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
Saved in:
9
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
10
Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi
;
Pifer, N. David
;
Scremin, Glaucio
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
Saved in:
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