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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: Psychology & marketing 32 (2015) 8, pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar; Drori, Netanel; Herstein, Ram; Berger, Ron - In: Journal of international consumer marketing 36 (2024) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des; Lowe, Ben; Monkhouse, Lien L.; Barnes, … - In: Psychology & marketing 29 (2012) 9, pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le; Barnes, Bradley R.; Stephan, Ute - In: International marketing review 29 (2012) 6, pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Measuring confucian values among East Asian consumers : a four country study
Monkhouse, Lien Le; Barnes, Bradley R.; Pham, Thi Song Hanh - In: Asia Pacific business review 19 (2013) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10009780403
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Consumer control, dependency and satisfaction with online service
Chan, Shiu Fai; Barnes, Bradley R.; Fukukawa, Kyoko - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 594-615
Persistent link: https://www.econbiz.de/10011622551