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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …
Persistent link: https://www.econbiz.de/10014478777
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Pushing the limits of increased casino advantage on slots : an examination of performance effects and customer reactions
Lucas, Anthony F.; Spilde, Katherine - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 248-260
Persistent link: https://www.econbiz.de/10012520150
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The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar; Lademann, Rainer - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Researching the GAP between foodstuffs attractiveness and real nutritional profile : prerequisite for strengthening nutrition education and consumer rights protection
Onete, Bogdan Cristian; Voinea, Lelia; Filip, Alina; … - In: Amfiteatru economic : an economic and business research … 16 (2014) 36, pp. 470-482
Persistent link: https://www.econbiz.de/10010394076
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Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru economic : an economic and business research … 15 (2013) 34, pp. 358-368
Persistent link: https://www.econbiz.de/10010343774