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Konsumentenverhalten
Marketing
31,466
Marketingmanagement
3,622
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marketing
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2,343
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928
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841
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828
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728
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Demand and Price Analysis
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Food Consumption/Nutrition/Food Safety
581
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Internet
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Wiedmann, Klaus-Peter
11
Sheth, Jagdish N.
9
Parsons, Elizabeth
7
Belk, Russell W.
6
Lim, Weng Marc
6
Maclaran, Pauline
6
Mogaji, Emmanuel
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bronnenberg, Bart J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kostelijk, Erik
4
Kreicbergs, Toms
4
Kuß, Alfred
4
Peter, Jerome Paul
4
Quach, Sara
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Tomczak, Torsten
4
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American Marketing Association
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Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
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3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Statistisches Amt
1
Fachhochschule Reutlingen / European School of Business
1
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Journal of business research : JBR
34
SpringerLink / Bücher
27
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
Marketing theory
13
European journal of marketing : EJM
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Springer eBook Collection
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
11
Journal of marketing management : MM
11
Marketing intelligence & planning
10
Psychology & marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Journal of marketing communications
8
Premier reference source
8
European journal of marketing
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of marketing research : JMR
7
Journal of modelling in management
7
Journal of retailing and consumer services
7
Routledge interpretive marketing research
7
Springer eBook Collection / Business and Economics
7
The connected customer : the changing nature of consumer and business markets
7
The international journal of bank marketing : IJBM
7
The journal of consumer marketing
7
Business horizons
6
Edward Elgar E-Book Archive
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Journal of internet commerce
6
Schriftenreihe Studien zum Konsumentenverhalten
6
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ECONIS (ZBW)
1,738
EconStor
8
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
Bridging
marketing
's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
3
What we do know and don't know about
marketing
communications on mature consumers
Yannopoulou, Natalia
;
Manika, Danae
;
Koblarp Chandrasapth
; …
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
Saved in:
4
Fashion Heritage : Narrative and Knowledge Creation
Cantista, Isabel
(
ed.
);
Delille, Damien
(
ed.
)
-
2022
multidisciplinary knowledge of the past is essential to the understanding of the contemporary. Isabel Cantista is Professor of
Marketing
…
Persistent link: https://www.econbiz.de/10013472644
Saved in:
5
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
6
Exploring the effectiveness of consumer creativity in online
marketing
communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
8
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
9
Online
marketing
communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
10
Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
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