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Konsumentenverhalten
Werbung
11,378
Advertising
11,351
Consumer behaviour
4,698
Werbewirkung
3,906
Advertising effects
3,854
Market segmentation
3,598
Marktsegmentierung
3,216
Theorie
2,429
Theory
2,395
Consumers
2,140
Internet marketing
1,940
Online-Marketing
1,934
Verbraucher
1,895
advertising
1,409
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1,331
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1,263
Deutschland
1,193
United States
1,178
Marketing management
996
Marketingmanagement
995
Personality
974
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966
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946
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911
personality
726
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691
Social web
691
Pricing strategy
653
Preismanagement
651
Persönlichkeitspsychologie
629
Zielgruppe
618
Personality psychology
606
Target group
590
Brand image
578
Markenimage
567
consumers
544
Markenartikel
494
China
460
Internet
445
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3,236
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23
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171
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171
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Sammelwerk
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Sammlung
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Pelsmacker, Patrick de
13
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
10
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Thaichon, Park
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Bruwer, Johan
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Phau, Ian
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Torres, Ivonne M.
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Prashar, Sanjeev
8
Quach, Sara
8
Shin, Jiwoong
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bagozzi, Richard P.
7
Bang Nguyen Viet
7
Choi, Yung Kyun
7
Huber, Frank
7
Moschis, George P.
7
Moshary, Sarah
7
Parsad, Chandan
7
Terlutter, Ralf
7
Wilson, Christopher
7
Arora, Taanika
6
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National Bureau of Economic Research
11
Springer Fachmedien Wiesbaden
11
Axel-Springer-Verlag
8
American Marketing Association
5
Friedrich-Schiller-Universität Jena
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel Springer AG
2
Erasmus <Förderungsprogramm> / GRUNDTVIG
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
IGI Global
2
OECD
2
Organisation for Economic Co-operation and Development
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Cambridge University Press
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutsches Historisches Institut Washington DC
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäische Kommission / Statistisches Amt
1
Europäische Union / Amt für Geistiges Eigentum
1
Forschungsgruppe Konsum und Verhalten
1
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International journal of advertising : the review of marketing communications
126
Journal of business research : JBR
120
Journal of marketing communications
103
Journal of retailing and consumer services
77
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
47
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of consumer studies
37
European journal of marketing : EJM
35
Journal of advertising : official publication of the American Academy of Advertising
35
SpringerLink / Bücher
33
The journal of consumer marketing
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing intelligence & planning
26
Asia Pacific journal of marketing and logistics
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of international consumer marketing
23
Young consumers : insight and ideas for responsible marketers
23
International journal of hospitality management
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of current issues and research in advertising
19
Journal of marketing
19
Journal of marketing research : JMR
19
Marketing : ZFP ; journal of research and management
19
Journal of business ethics : JOBE
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of global marketing
18
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
The journal of product & brand management
16
Journal of food products marketing
15
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ECONIS (ZBW)
4,406
EconStor
11
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1
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1
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
2
Attitude of Muslim
consumers
toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
3
Raising
consumers
: children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
4
Ambient
advertising
characteristics and schema incongruity as drivers of
advertising
effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
5
Narrative, transportation and
advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
6
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
7
Which products are best suited to mobile
advertising
? : a field study of mobile display
advertising
effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
8
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
9
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
10
"Kid tested, mother approved" : the relationship between
advertising
expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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