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Product information traceability within product lifecycle design and development : the case of CE conformity for consumer devices
Savino, Matteo Mario; Mazza, Antonio; Syphoxay, Pakaiphone - In: International journal of product lifecycle management : … 7 (2014) 2/3, pp. 184-200
Persistent link: https://www.econbiz.de/10011347706
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Two period product choice models for commercial vehicles
Chaudhuri, Atanu; Singh, Kashi N. - In: Product research : the art and science behind …, (pp. 289-301). 2009
Persistent link: https://www.econbiz.de/10003977267
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Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin; Brusch, Michael; Baier, Daniel - In: Innovative Produktionswirtschaft : Jubiläumsschrift zu …, (pp. 1-15). 2012
Persistent link: https://www.econbiz.de/10009618107
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Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics
Waldschmidt, Vera - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009236577
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Early entrants attract better customer evaluations : evidence from the digital camera industry
Kirjavainen, Johanna; Mäkinen, Saku J.; Dedehayir, Ozgur - In: European journal of innovation management 25 (2022) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10012797878
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Consumer innovativeness and personal characteristics : a study among the inhabitants of the Poznań agglomeration
Michalak, Szymon; Bartkowiak, Paweł - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012800565
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Biased sampling of early users and the direction of startup innovation
Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012511545
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Biased Sampling of Early Users and the Direction of Startup Innovation
Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2022
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods...
Persistent link: https://www.econbiz.de/10014241447