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Konsumentenverhalten
Produktentwicklung
9,857
New product development
9,207
Innovation
4,703
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3,780
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3,684
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1,793
methodology
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1,306
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979
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492
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456
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29
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27
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Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Schreier, Martin
6
Brem, Alexander
5
Chao, Chih-Wei
5
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Oster, Emily
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
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National Bureau of Economic Research
4
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
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Books on Demand GmbH <Norderstedt>
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Logos Verlag Berlin
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Technische Universität Clausthal
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
35
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
13
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing research : JMR
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of technology marketing : IJTMkt
9
International journal of innovation management
8
International journal of product development : IJPD
7
Journal of international consumer marketing
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing management : MM
5
Journal of marketing research
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of retailing
4
NBER working paper series
4
Psychology & marketing
4
Research
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
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ECONIS (ZBW)
702
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1
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702
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1
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
2
Validating product ideas : through lean user research
Sharon, Tomer
-
2016
Persistent link: https://www.econbiz.de/10011617762
Saved in:
3
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
4
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
5
Die Beeinflussung des Kaufverhaltens durch zielgerichtetes Produktdesign bei Büchern
Frieberg, Jeanette
-
2007
Persistent link: https://www.econbiz.de/10003463314
Saved in:
6
Gender,
design
and marketing : how gender drives our perception of
design
and marketing
Moss, Gloria
-
2009
Persistent link: https://www.econbiz.de/10003683036
Saved in:
7
Bimodale Wahrnehmung von Verpackungsdesign : der Einfluss von Optik und Haptik auf Markeneindrücke von Konsumenten
Littel, Sandra
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653425
Saved in:
8
An investigation of visual components of packaging on food consumer behavior
Ahmadi, Golnesa
;
Bahrami, Hamid Reza
;
Ahani, Mona
- In:
Business and Economic Research : BER
3
(
2013
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009786097
Saved in:
9
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
10
New life luxury : upcycled Scottish heritage textiles
Keith, Sara
;
Silies, Maria
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1051-1064
Persistent link: https://www.econbiz.de/10011505975
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